Industry Trends

Print Advertising is Thriving in 2019

June 4, 2019

For businesses that already have a digital advertising presence, print ads are the perfect complement to a digital strategy. It’s the most effective way to reach hyper-local markets for small business owners who rely on print to grow their business in the communities they serve. Print is a proven, dependable source of advertising.

Let’s look at some of the major advantages of print media:

It’s the most trusted: Staying trustworthy in the eyes of your audience is critical. More than 82% of people trust print advertising more than any other form of advertising.

It increases engagement: Print ads actively engage a much higher percentage of readers and keep eyes on your ads longer   

It boosts online traffic: Print ads actually help your online presence. Providing a call to action on your advertisement will help boost traffic to your website and social media outlets. Including these CTAs on your print ads will encourage consumers to visit your site and learn more about your company.

It’s long-lasting: Printed materials such as magazines are often held onto by the reader for days, weeks and even months at a time. Advertising in a print format increases the chances that your ad is viewed more than once by the reader over an extended period of time.     

There are over 30 million small businesses in the United States, and most of them will turn to print advertising to help grow their business. We’re not saying businesses shouldn’t invest in digital advertising; the key is to strike a balance between the two. Digital and print should work cohesively together to meet the overall goal of your branding campaign.

Print media gives local businesses the opportunity to uniquely reach a targeted audience while separating themselves from the noisy digital world. Give print advertising a try in 2019, and watch your business grow like you haven’t seen before.

Read about Best Version Media advertising opportunities on our Advertise page.