As we live through unprecedented times, many businesses have made the switch to doing business digitally. At BVM, our Publishers and Home Office staff have been working diligently to continue providing great customer service to our sponsors and readers. With that said, there are certainly challenges associated with working digitally and/or from home. Here are a few suggestions to keep in mind during your next digital interaction with a customer:
Find a great location.
Find a quiet place, free of distractions, so you can successfully host customers over a phone call or video conference without any interruptions. Be sure to have a strong internet connection so you don’t lose contact during your meeting. This will also help minimize loading times, so the customer is less likely to bounce off the call before hearing why your product or service is perfect for them and their business.
Make it easy!
Make your customer’s experience as simple as possible. Before your scheduled meeting, provide them with any materials they need to review. It’s important that both you and your potential client are fully prepared to discuss the possibility of doing business together. It’ll also help the customer develop questions before the meeting even begins, and you’ll be able to easily address any of their concerns with confidence.
Be a great listener.
As with any in-person meeting, give the customer plenty of time to voice their opinions and concerns. Open and transparent dialogue is not only the best way to make a sale, but it also helps build trust between you and the consumer. If you want to keep your customers around for the long haul, be honest about your offerings and how the customer will benefit down the road.
Collect customer feedback.
There’s nothing more important to your business than feedback from those who have experienced your customer service firsthand. Constructive feedback helps you improve your business – and your customers will only benefit from the improvements you make. Ask around and learn about their experiences. Then, use that positive or negative feedback as motivation to improve even further.
You can still run a successful business during these unique times, but it’ll take some extra creativity and motivation to make it happen. By giving your customers a great digital experience, you’ll prove just how adaptable you can be as a business partner. Through repetition and by collecting that ever-so-valuable customer feedback, your business will run as smoothly as ever.