Personal Growth

3 Inexpensive Ways to Promote Your Small Business

July 20, 2020

At Best Version Media, we’re all about helping small businesses grow with effective and affordable branding opportunities. Our community publications offer small businesses an avenue to advertise their brand and become more visible in the local neighborhood. To enhance this opportunity even further, check out a few other ways you can promote your business to the community without breaking the bank:         

Get involved in community events. 

Check out your local news station, newspapers or online listings to see what’s happening in the community. Get involved by signing up for a few events to make your presence known amongst your neighbors. These can be professional or casual events – you never know who you might meet. Be prepared to speak about your business and, just in case, bring some business cards with you. Word-of-mouth marketing is one of the most powerful tools a small business owner can use. You just have to be willing to put yourself out there!   

Write articles or blogs. 

Writing about your expertise is an excellent way to show the community why they should do business with you. Write an article about your industry, things you’ve learned as an entrepreneur or provide some helpful tips to like-minded people. You don’t even need a website to make this idea happen. You can post your blogs directly to social media platforms like LinkedIn and Facebook so your connections will be sure to read them and share them with others. You could even submit your articles to the local newspaper or your BVM community magazine!

Connect with other business owners. 

Introduce yourself to business owners in surrounding areas and familiarize yourself with the local business community. This will help you gain notoriety and recognition. Plus, you might find a few sales leads while you’re at it. You can also attend seminars or speaking engagements meant for entrepreneurs to expand your network and meet new professionals or potential clients.

These are all inexpensive but effective options to help market your small business. By pairing these techniques with other paid advertising efforts, you can begin growing your business like you never imagined. Build strong relationships in your neighborhood and start getting more involved. Not every business owner has the ability to spend huge amounts of money on promotional opportunities, so these low-budget options are a great place to start.

Visit our Advertise page to learn more about Best Version Media’s highly effective branding strategies and to submit a sponsorship inquiry.