SERHANT. Enters the RI Market: A Real Estate Game-Changer Is Putting Down Roots in Newport
The most-followed and fastest-growing luxury real estate brokerage in the world has planted its flag in the Ocean State.
SERHANT., founded by Ryan Serhant, one of the top real estate brokers in the world and star of the Netflix show Owning Manhattan, has officially opened its doors right here in Newport. For local homeowners, this isn’t just another real estate sign in the ground, it’s a signal that our small coastal market has stepped onto a much bigger national stage.
Founded in New York City in 2020, SERHANT. has expanded at remarkable speed across the country, building its reputation as a media-driven, tech-forward brokerage that leans heavily on content creation, social media reach, and data analytics to drive results. The firm now operates in 15 states, with more on the horizon as its footprint continues to grow in luxury markets across the country.
SERHANT.’s Rhode Island headquarters is currently operating out of The Willett Team office at 135 Pelham Street while construction is being finalized on its permanent Spring Street office for a January move-in date. The launch is being recognized as one of the largest single brokerage entries our state has seen. The founding group of approximately 40 agents comprises some of Rhode Island’s most accomplished talent, who collectively have closed roughly $550 million in sales volume over the past year—much of it concentrated in the luxury and upper-tier markets that define Newport County and the surrounding coastline.
For Newport homeowners, the most immediate impact will be exposure. SERHANT. has built a massive digital footprint, powered by Ryan Serhant’s national presence, from Million Dollar Listing New York to Netflix’s Owning Manhattan, and supported by a full-scale, in-house, media engine. The firm operates its own production company (SERHANT. Studios), creative agency (ID Lab), and an AI-enabled sales platform (S.MPLE), all designed to package, promote, and amplify listings through cinematic video, targeted digital advertising, and strategic social media distribution.
In practice, a Newport property listed with SERHANT. doesn’t just hit the MLS. It becomes a piece of premium content viewed by a global audience already engaged with the brand. For sellers on Bellevue Avenue, Ocean Drive, Historic Hill, The Point, or even quieter residential streets, that level of reach can translate into more qualified buyers, stronger competition, and higher prices, an advantage in any market—let alone a market defined by uniqueness and the limited inventory that we have now.
The timing of SERHANT.’s arrival also reflects broader industry shifts. In a period when many national brokerages are consolidating and rebranding, often creating confusion for consumers, SERHANT. stands out with a singular, unified identity, no franchise model, no diluted branding, and a deep investment in technology, marketing, and agent-led service.
Still, real estate will always remain fundamentally local. Newport homeowners rely on advisors who understand historic overlays, zoning nuance, flood maps, rental demand, and the subtle differences between a Fifth Ward cottage, a Brick Market condo, and a waterfront estate. SERHANT. Rhode Island’s mission is to pair that deep local expertise with a national platform, connecting our harbor, our neighborhoods, and our properties with buyers from New York, Boston, Palm Beach, and beyond.
As SERHANT. settles into Newport, expect to see more content, more cameras, and more eyes on our market. Whether you’re planning to sell or simply keeping a pulse on the local landscape, one thing is clear, Newport real estate is no longer just a local conversation, it’s now part of a national one.
