The Case for Community Marketing

Local Audiences Trust Local Voices:

According to a community engagement survey, 67% of respondents believe that community involvement helps build trust within neighborhoods.

47% of consumers prioritize local buying in 2025. Indication that nearly half of the marketing is leaning toward locally-sourced or local-visible brands.

Building Relationships That Matter:

Gitnux reports that 51% of consumers say they are more likely to buy from brands involved in community efforts.

New research shows that 85% of respondents ranked “starting to buy from businesses in their area” as “most important,” and more than 70% expect their advertising messages and content to be localized.

Show Up Where Your Neighbors Search:

89% of consumers reach local businesses online, and 80% of those local searches lead to an action such as a visit or purchase.

According to Think With Google, 76% of mobile users who search for something nearby visit a business within one day, indicating that your local presence in print and online has a direct impact on real-world foot traffic.

When you show up in local stories, community spaces, and online search results, you’re not just promoting your business, you’re becoming part of the place your customers call home.