Redefining Club Life: How Beach Grove Is Leading a New Era of Belonging
Not long ago, private golf clubs were known for their formality—places steeped in tradition, prestige, and, often, exclusivity. For many, they represented a very specific era, one dominated by men in blazers, rigid hierarchies, and quiet dining rooms. But across Canada, that image is changing. And here in Tsawwassen, Beach Grove Golf Club is helping to lead the shift.
Today, the club is guided by a predominantly female leadership team, bringing a fresh perspective to what membership means in a modern community. General Manager Alysha Berezay and Director of Member Engagement Brooke Yoon are part of a growing number of women reshaping the private club landscape, where empathy, inclusion, and experience take the lead. “The industry is evolving,” says Berezay. “People aren’t just joining clubs for access to golf anymore. They’re joining because they’re looking for connection, community, and
balance in their lives.”
That sentiment echoes a national trend. More women, young professionals, and families are joining private clubs than ever before. Across the industry, formality is being replaced with warmth, and exclusivity with inclusivity. At Beach Grove, that change is tangible. The club has become a social hub where couples golf together, friendships form over shared interests, and members gather not just to play, but to belong. The culture feels alive, genuine, and comfortable. “What makes Beach Grove special is that sense of belonging,” says Yoon. “You don’t have to fit a certain mold. Whether you’re here for golf, family, or friendship, you’re part of something that feels real.”
That philosophy is also reflected in how the club welcomes new members. This winter, Beach Grove introduced its Bring a Friend Home initiative—an invitation-based campaign that encourages current members to share the club with friends and family who already feel like they belong here. Rather than focusing on traditional recruitment, the campaign is about opening doors, building connections, and letting people experience the club through the relationships that matter most. It’s a simple idea, but a powerful one: the best way to grow a community is through the people who already love it.
The story of Beach Grove mirrors the story of the modern private club—one that’s trading prestige for purpose, hierarchy for humanity, and long-standing tradition for a more balanced sense of community.
As the club approaches its centennial, it stands as proof that leadership grounded in empathy can reshape not just a workplace, but a culture. Because in this new era of club life, it’s not about who you are—it’s about where you belong.
