For the past year, BLENdid has been known to many of you as a boutique, a place to discover clothing, accessories and pieces that make you feel a little more like yourself. But from the beginning, I always knew BLENdid was meant to become something bigger.
This fall, we are officially introducing the next chapter!
BLENdid is relaunching with an expanded vision built around fashion, lifestyle, confidence and what comes next in a woman’s life. The boutique will remain an important part of who we are, but the experience is evolving beyond simply what you wear.
Because the truth is, women are constantly moving into something new. A new job. A career change. Graduation. Reentering the workforce. Building a business. Becoming an empty nester. Rediscovering yourself after years of taking care of everyone else. Sometimes we know exactly where we are headed. Other times, we simply know we are ready for something different. That is the space BLENdid is being built to serve.
Our refreshed retail experience will feature a more intentional mix of fashion, gifts and lifestyle pieces, along with styling, personal branding and experiences designed to help women feel prepared and confident for whatever is ahead.
You will also begin seeing new programs and events emerge from BLENdid, including career-focused experiences, opportunities for young women entering the workforce, collaborations with businesses and universities, and our growing platform, The Next Move.
Even the name BLENdid feels more meaningful today than when we began. The “did” represents everything you have already done, the careers built, families raised, risks taken, chapters completed and experiences that shaped you.
But your story does not end with what you did. There is always something next.
As we reopen our doors and introduce this new direction, my hope is that BLENdid becomes more than a place you shop. I want it to become a place where women feel inspired to imagine what else is possible for their lives.
We cannot wait to welcome you back and share everything we have been building.
BLENdid is changing.
And we are just getting started.
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