We live in a world that loves to tell us what to do. Eat this, avoid that, sleep like this, work out like that…the list goes on. A constant tug-of-war between “healthy” and “poison” leaves most people helplessly wading through muddy waters, especially since the rules keep changing.
So, what do you do when the world decides that everything you ingest is toxic? And what do you do when the world tells you not to drink, but you still want to?
It is no secret that people, as a whole, are drinking less, and, although not the most productive or profitable advice from a liquor store, we understand why and support that decision. We sell thousands of products of all kinds, and the way these products have been sold in recent years has changed dramatically. Wine and liquor sales have dropped considerably.
On the contrary, the greatest sales growth in alcohol in the United States has been in the category of alcoholic seltzers and premade cocktails. Both depend on the culture of convenience, where quality is a secondary consideration. Like many products in any industry, the best sellers are lower-priced and, in turn, lower-quality. These products serve a purpose given the economic realities most Americans face. People have to eat, feed their families, and pay their bills.
Drinking alcohol is not quite as compulsory as these things. But it is an important aspect of many people’s lives—it’s enjoyable and facilitates certain social situations. Yet the world continues to pressure people to drink less.
Therefore, Viscount Wines and Liquor recommends that if you choose to drink less, you should also choose to drink better. Why waste your time when you could make your alcohol consumption truly worth your while? Drink one glass of a $20 bottle of wine that enhances your meal or your evening with friends, rather than a cheap can that makes you question why you bothered to open it in the first place.
Ask our staff about the wines deserving of their price tag. And ask our staff which seltzers and cocktails are worth it (very few!). Really! You can’t buy a vodka seltzer product that beats a quality vodka mixed with a tasty seltzer. One package is not necessarily better than two.
Take the time to make drinking something special, something actually enjoyable, and savor these moments, because you’re worth it.
