Walk into any liquor store and it’s easy to grab a bottle of wine without a second thought. The label looks good, the price seems reasonable, and it’s convenient. But what many people don’t realize is that the price for that bottle often has very little to do with the wine itself, and a lot to do with everything around it.
From production and packaging to shipping, markups, and ever-increasing liquor taxes, the true cost of store-bought wine adds up quickly. In fact, a significant portion of what you’re paying doesn’t go toward what’s actually in your glass. And with recent tax increases, that gap is only getting wider.
That’s where a different approach to wine is quietly gaining attention in our community.
At Vernon Vintners, locals have been discovering a more affordable, hands-on, and fun way to enjoy wine, by making it themselves. For over 20 years, my business has been helping people create high quality wines at a fraction of the cost you’d find in a traditional retail setting.
The concept is simple, but the impact is big. By removing many of the added costs, especially liquor tax, customers can produce wine that often saves them up to one-third compared to liquor store prices. But the benefits go far beyond just saving money.
There’s something incredibly satisfying about being part of the process. From selecting your style, whether it’s a bold red, crisp white, or refreshing rosé, to bottling your finished batch, the experience is approachable, guided, and even a little addictive in the best way. No prior knowledge is needed, and the team walks you through every step.
What surprises most first time customers is not just how easy it is, but how good the wine actually tastes.
Beyond the value and experience, there’s another important piece to consider: shopping local.
When you support a local business like our’s you’re doing more than just making a purchase, you’re investing back into your own community. Local businesses like mine create jobs, support other local suppliers, and contribute to the unique character of the Okanagan lifestyle we all enjoy.
Over the past two decades, we have done exactly that. From helping thousands of customers create their first batch of wine to supporting community initiatives and building long-term relationships, our focus has always been about more than just wine. It’s about connection, experience, and community.
In a time when prices are rising and people are looking for smarter ways to spend, it’s worth taking a closer look at where your money is going, and what you’re getting in return.
Because sometimes, the best value isn’t just about the lowest price. It’s about quality, experience, and supporting something local that gives back.
And in this case, it might just come with a glass of wine you’re proud to call your own.
Great wine at a great price, where you can “Wine all you want”
