When it comes to our beloved pets, their comfort, safety, and overall experience are what matter most. At What The Floof, our #1 priority is ensuring that every dog who walks through our doors feels secure, relaxed, and cared for—because grooming should never be stressful. It should be a positive, calm, and enjoyable experience from start to finish.
One thing many pet owners don’t realize is that grooming is an unlicensed industry. Most groomers receive only about 12 weeks of training before beginning their careers. Considering how much trust we place in those who bathe, handle, and care for our pets, this can be surprising.
This is why we hold ourselves to a much higher standard at What The Floof (formerly Planet Poodle). With over three decades of experience, our team includes professionals who have earned some of the highest accomplishments in the industry. Not only do our stylists make your dog look amazing, but more importantly, they know how to keep them comfortable and safe.
Every appointment is approached with intention and care. From the moment your pup arrives, we focus on building trust, reducing stress, and creating an environment where they can fully relax. The grooming process is tailored to each dog’s coat type, personality, and comfort level so they receive exceptional styling rooted in thoughtful, gentle handling.
Consistency plays a meaningful role in this. Routine grooming helps maintain coat health, prevents discomfort, and—most importantly—allows your dog to form a trusting relationship with their stylist. When dogs feel familiar with their grooming team and know what to expect, their entire experience becomes easier, happier, and more enjoyable.
At What The Floof, we combine expertise, artistry, and heartfelt care to give your dog the best experience possible—every single time.
