In 2020, Madison adopted a bird safety glass standard for all projects over 10,000 sqr ft. Now our local architects, glazing professionals, and building owners are increasingly seeking proven, practical, and flexible solutions. For nearly twenty years, Feather Friendly has helped projects of every size and shape meet those goals.
Today, CoolVu of Madison has turned to our Feather Friendly partners to apply 7,000 sqr ft of Feather Friendly to Madison College which has been tracking bird strikes and decided to take action.
Madisons code 28.129 Bird Safe Vision Glass requires that any new or modification to a structure 10,000 sqr ft or larger be provided with Bird Safe glass on any glass surface in excess of 100 sqr ft including mullions under 6” up to 60’ above the ground. Additionally requiring any fly through possible corner conditions to any altitude to have bird safe glass.
Glass railing and skywalks are also included in the requirements.
Feather Friendly gives local architects, glazing professionals, and building owners an alternative to expensive acid etched commercial a glass. Bird Safe commercial etched glass is very expensive with limited runs as compared to standard glass with application of Feather Friendly’s code compliant product.
With Feather Friendly’s 12 million square feet of bird collision prevention products across more than 48 countries. The company’s solutions are tested, approved, and recommended by leading authorities in the field and meet or exceed worldwide published bird-friendly standards and guidelines.
Feather Friendly’s approach is built around flexibility. Different projects have different design goals, visibility preferences, and performance requirements. Rather than offering a single solution, Feather Friendly provides a portfolio of proven bird-safe technologies. Feather Friendly Large-Format Pro markers create a visual pattern that helps birds recognize glass as a barrier and have been shown to reduce collisions by more than 95 percent. For projects not controlled under Madison bird safety code seeking a more discreet appearance, Bird Divert Clear UV markers use UV-reflective technology that is visible to most birds while remaining subtle to the human eye.
One reason Feather Friendly has become a trusted partner for architects and building owners is its ability to support both retrofit and new construction projects. While many people know Feather Friendly for helping make existing buildings bird-safe, the company increasingly works directly with manufacturers, architects, and glazing professionals to incorporate bird safety before glass is installed. Glass can be treated before installation in a controlled shop environment, simplifying scheduling and reducing many of the logistical challenges associated with exterior work on occupied buildings. Planning ahead also helps ensure that bird-safe treatments are applied to the correct surface of the glass, an important factor in achieving optimal performance.
Another advantage is long-term adaptability. When glass needs to be replaced, marker-based systems can often be applied to replacement panels without waiting for specialized production runs. This gives building owners and project teams additional flexibility throughout a building’s life.
Today, Feather Friendly offers one of the industry’s most comprehensive portfolios of bird-safe glass solutions. Whether a project requires visible markers, UV technology, full-film applications, custom solutions, retrofit treatment, or integration into new construction, Feather Friendly provides science-based options backed by nearly two decades of experience helping buildings and birds coexist more successfully.
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