Bringing People Together: The Power of Storytelling in Advertising
Storytelling is one of the best ways to connect with local customers on an emotional level. By incorporating the art of storytelling into your marketing mix, you’ll be able to grow your business and reach your audience in ways that truly matter to them. Here’s why storytelling is a powerful advertising tool that every local business should consider:
Storytelling taps into our emotions, whether it be happiness, sadness, anger or empathy. Think of the most viral social media posts or news stories you’ve seen lately. Every example that comes to mind likely evokes at least one of these common emotions. Advertising works in a very similar way. As a customer, you’re much more likely to remember a commercial or print ad that creates an emotional appeal over one that doesn’t. There’s also a huge market opportunity for businesses to create an emotional tie before the competition. Studies show that only about 15% of customers believe brands understand how to form emotional connections.
Humanize Your Brand
Stand out from the crowd by giving your brand a personality of its own, and think about how to create a community amongst your customer base. Find a compelling angle about your brand and share it with your local community. It could be your founding story, how your services benefit the community, or a plethora of other options. Reach customers on a personal level and show them how you can relate to their everyday wants and needs. This will humanize your brand and show them you’re much more than just another business asking for their money.
Trust is a key component to earning new customers and retaining the existing ones. By telling your brand story, you’ll boost your credibility in the community and show customers why your business is worth supporting over the competition. Did you know that 71% of customers recommend a brand based on their emotional connection to it? Focus on becoming a trustworthy and credible business and word-of-mouth will spread quickly throughout the community.
There’s never been a better time to share your brand’s story with the community! Click here to learn more about Best Version Media and what we do to unite communities and help local businesses thrive.