10 Top-of-Funnel Tactics for Local Businesses That Actually Attract Leads
To help you get started with your marketing funnel, here are 10 effective TOFU tactics that local businesses can use to attract interest and drive sales.
Double the Impact: How Print Ads Can Supercharge Your Digital Marketing Campaigns
A hybrid strategy that combines print ads with digital marketing efforts can help drive engagement, build trust and increase conversions.
How to Use Customer Testimonials on Your Website the Right Way
A testimonial is typically a positive review of your business in which a customer shares their experience with your product or service.
The Snowball Effect of a 1-Star Review (and How to Turn It Around)
While a 1-star review may create a digital domino effect, businesses can take actionable steps to protect their reputation and turn things around.
Understanding Ad Targeting: What Every Local Business Owner Gets Wrong
Targeted ads help maximize marketing budgets by reaching the customers most likely to engage with a business.
A Beginner’s Guide to Google Display Ad Placements For Local Service Businesses
Local businesses can boost visibility, leads and conversions by implementing smart Google Display Ad placements.
5 Ways That Local Print Advertising Still Beats Digital
However, many local business owners may not realize that print advertising still plays a valuable role in successful marketing strategies.
Is Your Website Holding Back Your Business?: A Strategic Guide to Recovery
Is your outdated website costing you customers? Discover warning signs, redesign strategies and tips to boost UX, SEO, trust and conversions.
6 Essential Tips for Writing High-Converting Landing Page Copy for Local Businesses
Your homepage is the face of your business’s website, but landing pages are where you turn visitors into loyal customers.