Grow Awareness For Your Salon or Spa With These Powerful Local Advertising Solutions

Running a salon and spa business is about helping people look and feel their best, but what about your business? If your appointment book isn’t as full as it should be, it might be time for a makeover… in your marketing strategy! 

By leveraging local marketing channels – both digital and print – you can connect directly with people in your area who are already looking for the services you provide.  

Rooted in Accuracy: Listings That Keep You Seen and Searchable

Did You Know? According to Semrush, a phrase such as “haircut near me” generates over 650,000 monthly searches in the U.S. alone! 

This high search volume is exactly why managing your listings is crucial. When potential clients search for businesses online, they typically look for accurate information such as address, hours, phone number, website, services, or even customer reviews. 

Three tips for effective listings management: 

1. Ensure that your business information is accurate to boost your SEO. Studies show that completely accurate Google Business Profile listings receive seven times more clicks than incomplete or inaccurate ones. 

2. Build credibility with positive reviews. Positive reviews significantly influence consumer decisions; in fact, about 74% of consumers feel that positive Google reviews help them trust a business more. 

3. Monitor and respond to negative reviews. Engaging with reviews, even the negative ones, shows clients you care. A survey found that 88% of consumers would choose a business that replies to all of its reviews.  

Snip-Snap, Click-Click: Growing Your Salon with Digital Ads 

Digital advertising offers small to medium-sized businesses incredible value. According to a 2024 study by the Connected Commerce Council, 82% of SMBs attributed their revenue growth to personalized digital ads, and 69% used them to attract new customers. 

Three tips for effective digital advertising: 

1. Reach local customers with hyperlocal ads. Run campaigns across platforms like Facebook, Instagram and Google to connect with the audience right in your area.

2. Use performance reports to guide your strategy. Reports showing impressions and engagement on digital ads can help you fine-tune your approach and improve your return on investment. 

3. Don’t overlook display ads. These eye-catching ads appear on various websites and mobile apps. Precise location targeting allows you to connect with local customers while driving brand awareness and website traffic.

Perm-anent Impressions: The Power of Print  

In the beauty industry, personal connections and local reputation are everything. A study by Zenoti found that 51% of clients choose a salon based on a referral from friends or family, highlighting just how influential word of mouth can be. 

Print advertising helps amplify those personal recommendations. When your business is consistently featured in trusted neighborhood publications, it boosts the chances that your name comes up when someone asks, “Where should I go to get my hair done?” 

Three tips for effective print advertising: 

1. Combine print and digital ads for a greater impact. Running a print ad alongside a digital campaign can boost effectiveness by up to 400%, ensuring your message reaches a broader audience and drives more engagement.

2. Visual appeal is everything in the beauty industry. Tangible high-quality photos with before-and-after transformations, happy clients or even stylish shots of your space can stop potential customers in their tracks and get them thinking about booking an appointment.    

3. Make it easy for readers to take action. Encourage them to book an appointment, visit your website, call the front desk, or even scan a QR code for exclusive offers. These clear steps give potential customers a reason to connect with your business immediately. 

Market your Salon and Spa Business with Best Version Media 

Partner with Best Version Media today to learn how you can build local brand awareness for your salon and spa business: 

Local print publications delivered monthly can keep your salon and spa top of mind for customers through community-focused print ads.

Digital ad campaigns on Facebook, Instagram and Google can reach potential clients through ads tailored to your salon and spa’s unique services.

Listings and reviews managed in one place help keep your salon or spa’s information accurate and your reputation in check across multiple platforms.