How to Market Your Windows and Doors Business in Your Local Area

Whether it’s spring spruce-ups, summer renovations, fall upgrades, or winterproofing, homeowners are always looking for ways to improve their spaces, especially their windows and doors. Each season brings new reasons to invest in comfort, curb appeal and energy efficiency. 

That’s where your local windows and doors business shines. Whether you’re working on residential makeovers or commercial projects, smart local advertising helps you show consumers in the area that your services are the perfect fit for every season. 

Reinforce Your Presence with a Digital Marketing Strategy

Boosting online visibility can help your windows and doors business reach even more potential customers. Advertisements on Google and social media platforms connect you directly with homeowners and property managers looking for a trusted expert to refresh their spaces. 

Digital advertising offers several benefits, including: 

Hyperlocal Targeting: Leverage Facebook, Instagram and Google Ads to run campaigns focused on specific neighborhoods or postal codes. This ensures your ads target homeowners in the area, making it easier to arrange in-person visits. 

Engaging Display Ads: Implement visually appealing display ads across various websites and mobile apps. With precise location targeting, these ads increase brand awareness among local consumers and drive traffic to your website. 

Performance Monitoring: Monitor your ad performance through impression reports, providing insight into how many people see your ads. This helps you assess whether your ad spend delivers a cost-effective return. 

Why Print Advertising Still Opens Doors

Print marketing can have a recall rate up to 80% higher than digital advertising, making it a powerful tool for businesses that want to stay top of mind. When a local business is featured in a printed community magazine, it increases the likelihood of being recommended when someone asks, “I need a new front door, where should I go?” 

A few benefits of print advertising include: 

Targeted local reach that places your ad in front of area homeowners

High-quality visuals that showcase your craftsmanship

Ads in trusted print publications enhance reputation 

Bonus Tip: Pairing a print ad with a digital campaign can boost its effectiveness by up to 400%! Enhance your strategy by creating seamless campaigns that work together. For example, include QR codes in print materials to direct customers to your website to view exclusive promotions or sales.

‘Listing’ the Benefits: Why Listings Services Matter 

Did You Know? According to Semrush, the phrase “window replacement near me” receives over 27,000 monthly searches in the U.S.! 

This search volume shows the tremendous demand for local services like yours. The key to tapping into that demand is ensuring your business is visible and easy to find. Accurate business listings and positive online reviews are essential for standing out in the competitive windows and doors market.

Below are three key statistics that show how crucial Google reviews and accurate Google Business Profile listings can be for your windows and doors business.  

Completely accurate listings may receive seven times more clicks than those with missing or inaccurate information. This highlights the importance of keeping your profile up to date, as it directly affects your visibility and engagement with potential customers. 

88% of consumers are more likely to pick a business that responds to all reviews, according to the 2024 Local Consumer Review Survey. Engaging with customers who provide positive and negative reviews strengthens your reputation and shows that you care about all your customers. 

74% of consumers trust businesses more when there are positive Google reviews. Showcase the effort your business puts into providing great service by encouraging satisfied customers to share their experience.  

Market Your Windows and Doors Business with Best Version Media

Partner with Best Version Media today to learn how you can build local brand awareness for your windows and doors business: 

BVM’s local print publications, delivered monthly, can keep your windows and doors business top of mind for homeowners through community-focused print ads.

Digital ad campaigns on Facebook, Instagram and Google target potential local customers with ads customized to highlight your business’s unique services. 

Managing listings and reviews in one place ensures your business information stays accurate and your reputation is strong across multiple platforms.