Reach More Local Furniture Shoppers With These Marketing Tactics
Customers shopping for furniture often compare stores to find the best deals with reliable delivery. With the right approach, your local furniture and upholstery business can stand out and become their go-to choice.
The good news? You don’t need a national campaign to get noticed! With smart local advertising strategies, you can attract more traffic to your brand. Here are some ways to put your local furniture and upholstery business in the spotlight.
Recline and Shine: Digital Ads That Boost Furniture Businesses
A study by Perq found that 70% of consumers shopping for furniture begin the process online. This highlights the importance of ensuring that your business is visible where consumers are scrolling on the internet. Whether you’re selling custom sectionals or offering on-site upholstery, reaching nearby homeowners at the right time through digital advertising is crucial for boosting your business.
Here are three ways to leverage digital ads for your business:
Enhanced visibility: Since most furniture shoppers start their journey online, creating digital ads across platforms like search engines and social media significantly boosts the chances that consumers will come across your business and explore your offerings.
Targeted precision: Digital ads let you focus on specific locations, helping ensure that customer deliveries stay local and manageable for your small to medium-sized business.
Performance metrics: Track your ad performance with impression reports to see how many people are viewing your ads. This helps you assess the cost-effectiveness of your ad spend.
Cushioning Your Business’s Growth with Local Listings
Did You Know? According to Semrush, the phrase “furniture stores near me” gets searched over 450,000 times every month in the U.S.!
Now that we’ve got digital ads in place, let’s keep the momentum going by ensuring you capture as many online shoppers as possible. That search traffic converts into real customers if your business information shows up accurately. Incorrect or outdated listings can harm your visibility, trustworthiness and search rankings.
Here are three key reasons why leveraging listing services is essential:
Be consistent for SEO: Google gives priority to businesses with matching information across the web. Listings that are 100% accurate can receive seven times more clicks than those with missing details.
Build trust: 74% of consumers say positive Google reviews make them trust a business more. For furniture businesses, that means reviews mentioning good deals, timely delivery and quality service work can make a big difference in winning over new customers.
Manages negative feedback: By actively monitoring reviews and responding to feedback, you can address concerns promptly and demonstrate your commitment to customer satisfaction for potential clients.
Tangible Print Ads That Make a Lasting Impression
Furniture and upholstery are tactile, personal and visual – just like a well-designed print ad. When locals flip through a local magazine or neighborhood publication, a beautifully crafted ad can make your store feel inviting, stylish and essential to their home.
Be sure to take full advantage of print ads, especially for these three key reasons:
Visual impact: Print ads showcase your furniture and upholstery with high-quality images, making a strong visual impression that grabs the attention of potential customers.
Targeted local reach: You can reach shoppers within your community by placing an ad in a local print magazine. This hyperlocal approach allows you to connect with potential customers who live nearby, making it easier for them to visit your store or inquire about your offerings.
Brand trust: A well-designed print ad in a respected publication can boost your business’s credibility. 82% of consumers trust ads in magazines and newspapers the most of any form of marketing. Print media feels more personal and tangible, which helps build a stronger connection with the reader.
Working With Best Version Media
Contact Best Version Media today to discover how we can help your furniture and upholstery business!
Print Advertising: BVM targets hyperlocal areas by placing ads in vast local publications delivered monthly across the US and Canada. This ensures that your business stays top of mind with potential customers in your community.
Digital Advertising: BVM also leverages targeted ad campaigns on platforms like Facebook, Instagram and Google. These digital ads are designed to reach potential customers in specific locations near your business. Additionally, visual display ads enhance your business’s online presence and connect with a local audience across highly trafficked websites and mobile apps.
Listings Management & Brand Reputation Monitoring: BVM’s listings service lets you manage your business information and monitor customer reviews across multiple platforms, all in one place.
