Understanding Ad Targeting: What Every Local Business Owner Gets Wrong
Ad targeting has been a strategy used by businesses since the inception of print advertising, and it has only grown in popularity with the rise of digital marketing. By focusing on
A Beginner’s Guide to Google Display Ad Placements For Local Service Businesses
Google Display Ads are visual-based advertisements that can serve as a powerful tool to increase the visibility of your business. Google Display Ads, which can include image ads, t
5 Ways That Local Print Advertising Still Beats Digital
Digital marketing has emerged as the leading method of advertising, pushing print marketing to the sidelines for many local businesses. According to research by Gartner, the averag
Is Your Website Holding Back Your Business?: A Strategic Guide to Recovery
Businesses relying on an outdated website could be losing customers before they even engage. With digital marketing expectations consistently growing, what perhaps worked for your
6 Essential Tips for Writing High-Converting Landing Page Copy for Local Businesses
Your homepage is the face of your business’s website, but landing pages are where you turn visitors into loyal customers. That’s why it’s essential to optimize your landing p
The Ultimate Marketing Checklist for Local Businesses in 2025
Local businesses looking to grow and compete in their markets must embrace a holistic marketing strategy that blends digital precisions with real-world presence. In order to thrive
From Clicks to Clients: Building a Marketing Funnel For Your Local Business
A marketing funnel is a blueprint of the multi-step journey that a customer goes through, from first learning about your business to making a purchase. Its importance lies in its a
How to Optimize Your Website For Local SEO In 10 Easy Steps
Your website serves as the hub for consumers to learn about your local business, but is it reaching its full potential? Many business owners may be missing out on potential custome
The Power of Omnichannel Marketing: How It Can Transform Your Local Business
Maintaining a consistent brand, image and reputation has become increasingly important for businesses, and doing so while implementing an omnichannel marketing strategy could help
How Local Businesses Can Boost 4th of July Sales With Digital Advertising
Independence Day is right around the corner, which means parades, sparklers, and spending quality time with family and friends. However, it also presents an opportunity for local b