The Ultimate Local Marketing Guide for Window and Door Companies
Window and door companies provide one of the most essential services that’ll never go out of style. In fact, Window+Door’s 2025 Top Manufacturers Report found that 90% of respondents “experienced ‘measurable, significant’ growth over the past five years,” while Grand View Research expects the industry to post a compound annual growth rate (CAGR) of 3.4% through 2030.
However, this level of stability also means the industry is highly competitive, making it a challenge to stand out from other local providers.
To set your business apart, you need to position yourself as the most trusted option in your area and the first name that comes to mind when a potential customer needs new windows or doors. Of course, that’s easier said than done, since every company in the industry shares that same goal.
Fortunately, there are several marketing tactics you can use to move toward becoming the number-one choice in your market, many of which are easy to implement, even on a limited budget. From maximizing seasonal demand to filling in the slower months, a comprehensive marketing approach can keep your schedule full year-round without resorting to aggressive door-to-door sales tactics that can alienate community members.
Because even with the best intentions, you don’t want local homeowners thinking or saying things like this about your business:
The sooner you establish a strong digital and print marketing strategy, the sooner you’ll start seeing your inbox and phone lines fill with new customer inquiries. So let’s get started, beginning with how to make the most of the industry’s peak seasons.
Capturing Seasonal Replacement Demand
Window and door installation is a significant investment for homeowners, and demand tends to follow predictable seasonal patterns depending on the local climate.
Generally, the warmer months of spring and summer are the busiest times of the year. These seasons offer ideal working conditions for installers and are more convenient for homeowners who prefer to schedule projects when the weather is mild. However, there’s also substantial demand during the colder months. Winter often brings more emergency replacement requests, whether due to energy efficiency concerns, drafts, or storm-related damage. Additionally, scheduling can be easier during this time, as installation services may have more availability.
Understanding the seasonal trends in your area is essential to developing a marketing approach that reaches the right customers at the right time. One of the most effective ways to do this is through hyperlocal display advertising.
Unlike traditional digital advertising that targets broad geographic areas, hyperlocal display ads from Best Version Media (BVM) allow you to focus on specific postal codes, communities, or neighborhoods. This precision helps local window and door companies maximize their marketing budgets by ensuring ads are seen only by potential customers who are most likely to be interested in your services.
Another advantage of hyperlocal display ads is their flexibility. Campaigns can be easily adjusted to align with your seasonal goals. For instance, homeowners in the spring may be focused on improving energy efficiency, while those preparing for winter are more concerned about insulation and draft prevention. With display ads, you can seamlessly shift your campaign’s messaging to highlight the services that are most relevant to your audience at any given time.
Hyperlocal advertising also supports a fundamental marketing concept known as the “Rule of Seven.” According to the University of Maryland, Baltimore, this rule states that “a potential customer should encounter a brand’s marketing message at least seven times before making a purchase decision.” Display ads help accelerate this process by keeping your brand visible even when consumers aren’t actively searching for window or door services.
This consistent exposure builds familiarity and trust, giving your business an edge over competitors when customers are finally ready to make a purchase.
Finally, the creativity allowed by display ads can be maximized by including trust badges. Providing visual credibility in the form of certifications, manufacturer partnerships, and warranties can establish credibility and significantly increase your conversion rates.
In fact, according to Hook Agency, a business experiences an average 30% boost in conversion rates when trust badges are prominently displayed in their ads, with some industries seeing up to a 400% increase.
All in all, display ads provide a strong foundation for local window and door companies to build their marketing strategy on, but they’re only one part of a comprehensive approach.
Leveraging Before-and-After Visuals In Print
In nearly every service industry, showing is often more effective than telling, and that’s especially true for window and door companies. Homeowners and prospective customers want to see tangible results before investing in an expensive home improvement project, and a well-crafted visual can deliver that impact instantly.
Digital ads certainly allow for visuals, but their effect often pales in comparison to print media. Hearst Bay Area found that print ads have up to an 80% higher recall rate than their digital counterparts, and ColorDynamics revealed that 79% of people prefer physical ads because they believe they’re more trustworthy.
If you’re skeptical about the power of print in today’s digital-first world, know that both mediums play important roles in a complete marketing strategy. For local businesses, print can be particularly valuable because one of the primary goals of an effective campaign is building a genuine connection with the community, something print achieves better than any other form.
When you add visuals to your print campaigns, you elevate that effectiveness even further. Consider this scenario: winter is approaching, and homeowners are searching for ways to lower their energy bills before colder temperatures set in. Including visual proof of your work, such as a before-and-after comparison of window installations, alongside a relevant statistic can spark urgency and show that your business understands the community’s needs.
To put this into practice, use high-quality images from past projects that clearly demonstrate the transformation your services provide. Position your best “before” photo next to the “after” image to highlight the difference your craftsmanship makes. Then, offer brief context to help readers understand how your services not only enhance curb appeal but also improve energy efficiency and comfort.
For example, Consumer Affairs reports that “about 25%-30% of residential heating and cooling energy use can be attributed to heat gained and lost through windows.” Pairing this kind of statistic with your visuals reinforces the value of your work and motivates readers to take action.
When you choose print advertising with BVM, you can be confident your message reaches the ideal audience: homeowners who have both the interest and means to invest in your services. BVM’s magazines are distributed to over 1,300 communities each month and maintain an impressive 89% readership rate among homeowners in their target markets.
BVM also offers a variety of ad sizes to fit any budget and the opportunity to publish quarterly articles written from your expert perspective. As the business owner, you can choose the topics that matter most to your customers. For instance, you might highlight seasonal maintenance tips, energy efficiency upgrades, storm-readiness advice, or any content that resonates with readers and positions you as a trusted authority in your field.
No matter how you choose to utilize your space in BVM’s publications, your brand will appear alongside positive community stories, such as local family features, youth sports highlights, and neighborhood success stories. This context fosters positive brand association, helping your business stand out as both professional and community-minded.
Staying Top-of-Mind in Every Postal Code
Even if you’ve maximized the possibilities in both digital and print ads, your efforts could be wasted if interested customers can’t easily find you online. In fact, over 85% of people browse the web to find local window and door installers, per Amra & Elma.
In today’s market, neglecting your online presence is simply not an option—and a crucial part of that presence is owning and managing your business listings. Platforms like Google, Bing, Yelp, and other local directories are essential tools for every local business. Failing to maintain accurate listings on these platforms means losing out on valuable leads that could have been yours.
The first step is to create or claim your business listings across all relevant sites. However, maintaining accuracy and consistency is just as important. Your Name, Address, and Phone Number (NAP) information must be correct and up to date at all times. Inconsistent or outdated NAP data can harm your local SEO rankings, reduce your visibility in search results, and ultimately cost you potential customers.
Beyond SEO purposes, business listings give potential customers the information they need to make decisions. In addition to NAP information, this includes hours of operation, directions, website links, and social media profiles. The more complete and accurate your listings are, the more likely they are to answer a potential customer’s questions, and the more likely they are to choose you over competitors.
If you perform a search for “window and door installation near me” and your business doesn’t appear at or near the top of the results, optimizing your business listings is one of the most effective ways to start improving your ranking. Regularly updating and managing your listings across all directories helps position your company as the go-to local expert for all window and door needs in every postal code you serve.
Reputation as Your Best Sales Tool
In the home improvement industry, online reviews are among the most influential factors in a customer’s decision-making process. While personal referrals have long been the gold standard of trust, Invesp found that “88% of consumers trust online reviews as much as personal recommendations.”
Reviews are essentially the modern version of word-of-mouth marketing, as they’re accessible, visible, and credible. Positive feedback from past customers serves as powerful social proof, reinforcing your company’s trustworthiness and professionalism to new prospects.
Encouraging satisfied customers to leave reviews on Google, Yelp, Facebook, and other platforms can significantly boost your business. These testimonials highlight not only the quality of your work, but also your reliability, communication, and commitment to customer satisfaction, all critical factors when homeowners are making high-value purchasing decisions like window and door replacements.
Responding to reviews is just as important as receiving them, whether they’re positive or negative. According to BrightLocal, businesses that respond to every review are twice as likely to earn a customer as a business that responds to no reviews. Thanking customers for positive feedback shows appreciation and builds loyalty, while addressing negative reviews with professionalism demonstrates accountability and a genuine commitment to improving the customer experience.
A strong collection of high-quality reviews is especially impactful in high-value neighborhoods, where homeowners are more inclined to invest in premium window and door installations. Combined with hyperlocal display ads and seasonal print features, a positive review profile helps convert leads into long-term customers and reinforces your reputation as the trusted expert in your local market.
Managing this process, however, can be time-consuming for busy business owners. That’s where BVM comes in. BVM offers an all-in-one tool that allows you to manage business listings, monitor reviews, and respond to customer feedback from a single, easy-to-use platform. This saves you time while ensuring that your online reputation receives the attention it deserves across every relevant channel.
Best Version Media Has It All
Successfully marketing a local window and door company requires a multi-channel approach that reaches community members across digital and print platforms, builds trust, and ensures your brand stays top-of-mind. BVM provides a comprehensive solution that integrates all these essential marketing strategies into one seamless experience.
By combining hyperlocal display, social media, and print advertising campaigns with listings, reviews, and reputation management, you can achieve all your marketing objectives on a budget that works for you, all on one simple dashboard.
To get started and level up your window and door business, contact BVM today.
FAQs: Local Marketing Guide for Window and Door Companies
How should I advertise my window and door business?
To advertise your window and door business, use a multi-faceted approach focusing on both online and offline tactics. Key strategies include building an eye-catching website with clear calls-to-action, dominating local search results through SEO and Google Business Profile, and utilizing targeted social media advertising to reach homeowners.
How do I improve my online presence for my window and door business?
To improve your online presence, focus on local SEO by claiming your Google Business Profile, create a professional, mobile-friendly website, and use social media to share high-quality visuals and customer testimonials.
