Tree Service Marketing Guide: How Local Businesses Can Maximize Seasonal Demand
As the owner of a tree service business, you know the importance of your work and understand the ins and outs of the industry. However, you may find it challenging to effectively market your business to secure year-round work and capitalize on seasonal demand.
Don’t worry, because you’re not alone. Many local tree service companies are eager to attract new clients but are unsure how to do so successfully and cost-effectively. Fortunately, there are several proven strategies that can help your business maintain consistent work throughout the year while taking full advantage of peak seasons.
To help achieve just that, we’ve put together a comprehensive marketing guide for local tree service businesses that will establish you as the only choice for all your community’s tree care needs. Without further ado, let’s get into it.
Marketing Ahead of Storm and Pruning Seasons
It’s no secret that every tree service business wants to take advantage of the busiest times of the year, which are the storm and pruning seasons. Depending on your region, demand can fluctuate greatly, and you may only have a few key months when business booms.
That’s why it’s crucial to prepare in advance and ensure your business is top of mind in your community before peak season arrives. To do so, you’ll want to market your business as a leader in the industry in safety and emergency preparedness, which are two of the main factors that influence a customer’s choice in a tree service provider.
One of the most effective ways to achieve this is through print advertising. While you might be skeptical about its effectiveness in today’s digital world, print still delivers impressive results. According to Hearst Bay Area, “print ads have a 70-80% higher recall rate than digital ones.”
You can maximize your brand’s recall rate by showcasing your expertise and understanding of your community’s specific tree-related needs through targeted print ads. For example, a study by Travelers found that over half of property loss claims are a result of weather-related damage, which includes fallen trees and branches.
Incorporating information such as this in a print ad creates urgency for readers to act quickly when they need tree services while also showing that you genuinely care about your community.
Another beneficial approach is to highlight your emergency-response services, which can resonate with homeowners who may not proactively seek out tree care services. Accidents happen, and they’re often unpredictable, so positioning your business as a leader in your area for emergency services can give you a leg up on your competitors.
No matter how you design your print advertisements, Best Version Media can help ensure they reach only potential customers in your area. With neighborhood magazines distributed to high-value communities throughout the U.S. and Canada, you can feel confident knowing your message is connecting with the right audience without wasting marketing dollars.
BVM also offers flexible options for any budget, including multiple ad sizes and the opportunity to contribute articles that further showcase your expertise and strengthen your local reputation. If you’re looking to make the most of your busiest seasons, print advertising is the perfect place to start.
Targeting High-Value Properties
When it comes to maximizing the impact and budget of your marketing campaign, targeting high-value properties is an excellent way to maintain steady business between peak seasons. Neighborhoods with greater financial resources often have more trees that require attention and the budget to stay proactive about tree care.
This is where you should emphasize the importance of regular tree maintenance in advertisements. While it’s important to explain the services you offer, focusing on the solutions your company provides can be even more effective.
Instead of marketing only your tree removal services, highlight additional offerings such as disease management, storm damage prevention, and aesthetic tree shaping. This helps educate potential customers that tree services aren’t just for emergencies, but they have their benefits throughout the year.
Another key selling point for high-value property owners is the impact of tree maintenance on home value. Monster Tree Service revealed that well-maintained trees increase a home’s value by 5-20%. Sharing this information can persuade potential customers to invest in tree services now and enjoy the long-term financial benefits during future home valuations.
You may still encounter some resistance to this approach. To overcome it, emphasize your company’s risk management practices that provide customers with peace of mind. Showcase the techniques, equipment, and expertise that make you the trusted local authority for all tree care needs.
Even with strong messaging, one challenge remains, and that’s reaching this specific audience. That’s where BVM’s locally targeted social media and display ads come in. These ads allow you to focus your budget on the customers most likely to engage with your business, ensuring your marketing dollars aren’t wasted on those outside your ideal service area.
Social media and display ads also offer the flexibility to easily update your campaigns as the seasons change and customer needs shift. This adaptability makes them a highly cost-effective way to attract new leads and stay relevant year-round.
While digital ads and print ads form a strong foundation for your marketing strategy, there’s still one crucial element that completes a comprehensive advertising approach, and that’s managing your online presence.
Managing Urgent Calls With Online Presence
As mentioned earlier, emergencies are unpredictable, which means you can’t target all of your ads to customers who need immediate tree services. However, you can anticipate these needs and position your business as the first call people make when disaster strikes.
Put yourself in your customer’s shoes. You hear a loud noise outside, step out to find that a fallen tree branch has damaged your home or garage, and are now in need of immediate help. What’s your next move?
Most people will grab their phone or computer and search for “tree removal near me.” The results will show a list of local tree service providers, and chances are, they’ll choose a company that appears near the top of the results with multiple 4- and 5-star reviews.
That’s exactly where your business should be, and you can achieve it by optimizing your online presence. This involves managing several key elements, including your business listings, reviews, and overall reputation.
Your business listing is the profile that appears on websites such as Google, Yelp, and Bing. It displays key info about your business, including your name, address, and phone number (NAP). This information must be correct and consistent across all hosting sites, as it will help customers find you more easily while also improving your search engine optimization (SEO), which directly influences how high you rank in search results.
This is critical for all businesses, but especially for local service providers. In fact, BrightLocal surveyed 1,000 U.S. consumers and found that 68% would stop using a local business that displayed incorrect NAP information on their online directories. In regards to search results, KaeRae Marketing revealed that “Local businesses with consistent NAP data receive 23% more website clicks from Google than those with inconsistencies.”
Customer reviews are just as important as business listings, as they provide social credibility and build trust among potential customers. According to BrightLocal’s Local Consumer Review Survey 2025, just 4% of consumers never read online reviews when browsing for local businesses, and only 9% say that star rating doesn’t matter when considering using the business.
It’s best practice to regularly monitor your reviews on each business listing, directory, or citation site to ensure you’re receiving consistent and positive feedback while making the necessary changes to avoid a high volume of negative reviews. It can also prove beneficial to routinely check and respond to reviews, both positive and negative.
BrightLocal’s 2025 survey reported that 89% of consumers are more likely to choose a business that responds to all reviews, and 81% expect businesses to respond within a week of the review being left.
Needless to say, managing your online presence is essential for local tree service companies to position themselves as the go-to solution during emergencies. Once your listings, reviews, and reputation are properly maintained, your business will have a much stronger chance of appearing at the top of local search results when customers need you most.
This might sound time-consuming, but BVM makes it simple. With BVM’s all-in-one dashboard, you can manage your listings and reviews across multiple sites simultaneously, update information instantly, and save valuable time that would otherwise be spent visiting each site individually.
Take Your Tree Service to the Next Level
The tree service business is thriving, with IBISWorld estimating a 5.3% revenue increase from 2024 to 2025. You can make sure your business grows alongside it by adopting a comprehensive marketing strategy that boosts your online visibility and increases your presence in your community.
Whether you’re looking to get your strategy off the ground and running or you’re looking to upgrade your current approach, BVM can help position your local tree service as the top choice in your community. Get in touch with BVM today to get started.
FAQs: How Local Tree Services Can Maximize Seasonal Demand
What does a tree service do?
A tree service performs tree maintenance, health assessments, and removal to keep trees healthy, safe, and aesthetically pleasing.
How do I find a local tree service?
To find a local tree service, search online using platforms like Yelp, Angi, and Google Maps to find local tree care professionals. Prioritize companies that are licensed, insured, and have a good number of positive reviews, checking for services like tree trimming, removal, and stump grinding.
