The biggest risk for any local business investing in marketing isn’t just the cost; it’s the implementation gap. You buy a product, and then you’re left to figure out the tech, the creative, and the tracking on your own. We want to help you understand what your marketing journey feels like when you work with Best Version Media.
BVM operates in a managed relationship model. Whether you’re running a local magazine ad or you have a new BVM-built website, we’ve designed a three-layer support system to ensure you’re not just buying a product, but also maximizing your marketing dollars with human support at every step.
Layer 1: The Dedicated Onboarding Specialist
The journey begins with a seamless transition. Clients with qualified digital products are paired with a dedicated onboarding team specialist who guides them through the entire digital onboarding process. This professional serves as your primary point of contact via phone, text, or video for client inquiries, concerns, and escalations during this critical launch phase.
Our onboarding specialists handle the technical heavy lifting and campaign preparation by executing several key responsibilities:
- Product Setup & Configuration: We specialize in configuring your digital advertising products from the ground up, ensuring every setting aligns perfectly with your unique business objectives.
- Account Permissions & Pre-Launch Management: We manage the comprehensive follow-up process with both clients and local Publishers to secure necessary account permissions well before the campaign start date. If technical constraints prevent specific permissions from being granted, our onboarding specialists provide immediate team support to seamlessly shift your business to an alternative, equally effective product.
- Empowering Client Training: We conduct thorough, virtual training sessions to equip clients, teaching them to use our digital marketing tools and navigate their custom client dashboard effectively.
- Early Performance Reporting: We don’t make you wait to see results. Our team provides early reporting to clients, offering data-driven insights and strategic recommendations to optimize your digital advertising efforts from the start.
Layer 2: The Digital Account Manager
Once a campaign is successfully launched and the onboarding phase is complete, clients transition to their long-term digital account manager. Serving as your main point of contact, your account manager is a trusted advisor whose primary mission is to ensure client satisfaction, drive campaign growth, and foster a lasting partnership.
Account managers provide high-level, proactive oversight through several core functions:
- Strategic Planning & Optimization: Armed with a deep understanding of digital marketing principles, industry trends, and best practices, your AM continuously strategizes and plans with you. They provide the deep digital expertise and strategic insights needed to optimize your marketing efforts.
- Product Knowledge & Client Education: Your AM maintains a comprehensive understanding of our digital products and services and continuously educates you on advanced features, benefits, and capabilities to ensure you extract maximum value from your investment.
- Customer Retention & Health Monitoring: We build relationships designed to last. Your AM actively monitors key customer health metrics and executes dedicated retention strategies, taking proactive measures to prevent churn and keep your business on a steady growth trajectory.
- Dedicated Client Advocacy: Your account manager serves as the internal voice of the customer within BVM, advocating for your specific needs and providing direct, actionable feedback to our development teams to improve our products and services.
Layer 3: The Local Publisher (Your Community Connection)
Unlike traditional, digital-only agencies that operate strictly behind an email address, Best Version Media prides itself on a boots-on-the-ground local presence. Your area’s BVM Publisher is an active member of your immediate business community.
- Local Expertise: They understand the unique nuances, demographics, and consumer behaviors of your neighborhood, giving you an advantage over your competitors.
- Personalized Strategy: If you need to pivot your marketing goals, celebrate a business milestone, or brainstorm a community-focused promotion, your local Publisher is available for an in-person coffee meeting.
Eliminating “Technical Debt” for Local Businesses
The modern marketing and advertising landscape is too complex to treat as a do-it-yourself project. Local businesses succeed when they can rely on proven expertise rather than trial-and-error marketing.
BVM’s layered client support system is deliberately structured to remove the burden of campaign management from the business owner. With an expert onboarding specialist, account manager, and a local Publisher all working in tandem, our clients receive the comprehensive oversight necessary to successfully market their business.
Looking to elevate your local footprint? Contact a Best Version Media representative today to learn more about our integrated print and digital marketing solutions.
