Proven Local Marketing Strategies for Kitchen and Bath Specialists to Attract More Clients

Kitchen and bath projects are a major investment for homeowners. Local specialists who consistently market themselves as trusted experts secure more consultations and close more contracts.

In a competitive, high-ticket industry, local kitchen and bath businesses can no longer rely solely on word-of-mouth referrals. With U.S. residential kitchen and bath spending projected to reach $235 billion in 2025, there is more opportunity than ever for businesses that know how to stand out.

To win new clients, especially those actively planning renovations, specialists must deploy local marketing strategies that build trust, boost visibility and turn their design work into on-going lead generation.

Whether you’re an independent remodeler, a full-service design-build firm or a high-end custom kitchen studio, your marketing approach can make or break your success. 

Below is a breakdown of proven local marketing strategies that help kitchen and bath professionals attract and convert more clients. These tactics can help you reach your ideal audience, build credibility and stay top of mind all year long.

Reaching Renovation-Ready Homeowners

The most valuable leads for kitchen and bath specialists are those who are actively searching for remodeling services. Ultimately, hyperlocal targeting is the key to reaching them.

Rather than casting a wide net, focus your marketing on specific neighborhoods or zip codes with a high percentage of homeowners who fit your ideal income and lifestyle profile. Local homeowners are far more likely to choose a nearby contractor with a strong reputation and verified experience.

Here are some proven strategies to help reach renovation-ready leads:

1. Google Display remarketing

Run digital campaigns that include Google Display Ads, with retargeting to keep your business top-of-mind after a potential client visits your website. Kitchen and bath projects are significant investments that often involve long decision cycles, so repeated exposure helps build trust and can increase conversions. 

Best Version Media can help manage your Google Display Ads campaign, assisting in re-engaging users who have already shown interest in your services.

2. Feature spreads in local magazines

Print remains a powerful advertising method, particularly when paired with a digital strategy. 

With over 1,300 neighborhood publications distributed across the United States and Canada, BVM can help you build brand awareness through print monthly and position you as a local expert who homeowners can trust.

3. Local SEO and Google Business Profile 

Claiming and optimizing your Google Business Profile (GBP) and all other online listings can boost visibility and trust. Your GBP is the most important online directory listing, as it can help you appear in Google’s Local Pack, significantly increasing visibility. 

Consumers are 70% more likely to visit and 50% more likely to purchase from businesses with a complete and accurate GBP, according to Yext. Key steps in optimizing your GBP include:

• Use accurate name, address and phone (NAP) information across all directories, like Yelp, Angi and Houzz.

• Add high-quality photos, service descriptions and design certifications.

• Incorporate researched local keywords such as “kitchen remodeler near me.”

• Collect and respond to reviews to build social proof.

• Secure quality backlinks from local news sites, chambers of commerce or other community blogs.

• Publish SEO-rich content with keywords, relevant statistics and expert tips.

4. Social media targeting

Platforms like Facebook and Instagram allow you to run geo-targeted ad campaigns, highlighting before-and-after projects, seasonal promotions or design trends, and remodeling tips and how-to videos, geotagged for your specific service area. Kitchen and bath specialists can engage with followers by responding to comments, answering questions and using interactive content like polls and surveys to humanize their brand. 

According to a survey conducted by Kitchen & Bath Design News, 83% of designers say they are using social media to boost their business, with Facebook and Instagram being the most commonly used platforms. Around 29% of the survey respondents post on social media multiple times per week, with 61% highlighting jobs in various stages of completion. Here’s a breakdown of social media platforms to utilize:

• Facebook – Create a business page that features tips and behind-the-scenes content. Facebook offers valuable two-way communication where customers can discuss experiences, ask questions and engage with content.

• Instagram – Showcase visually appealing content with Reels, Stories and photos of completed projects. Use location and industry-specific hashtags.

• TikTok – Share short-form content like remodel transformations, client testimonials or DIY tips, offering real-time exposure to young homeowners.

• YouTube – Showcase time-lapse videos, design walkthroughs and educational content. Alluring visuals displaying what you provide can be significant for attracting leads.

• Pinterest – A multitude of kitchen and bath redesign ideas and trends reside on Pinterest. Create boards with design styles, color palettes and trends. Relevant keywords should also be utilized in pin descriptions.

• LinkedIn – LinkedIn allows you to share professional insights, case studies and industry news in front of homeowners, architects, interior designers or other professionals while building authority.

• Houzz – Create a detailed profile with project photos, client reviews and service information.

5. Optimized website

According to a survey from Hosting Advice, 92% of consumers implied increased confidence in the products or services of a business with a website that functions smoothly. Kitchen and bath specialists should have a responsive, easy-to-navigate and mobile-optimized website that acts as an online showroom. Websites should feature various landing pages, including an appealing homepage, service pages, a contact page with a form and map, a gallery and an about page. 

Landing pages should tell who you are, what you provide, why customers should choose you and how to get in touch, while featuring appealing visuals and clear calls-to-action (CTAs). Websites should feature relevant, high-volume keywords, found using tools like Google Keyword Planner, SEMrush or AHrefs. Integrate them naturally within content, page titles, headings and meta descriptions.

No matter where you advertise, your visuals should reflect modern trends and appeal to current homeowners. Incorporating things like modern cabinet styles, smart kitchen appliances or eco-friendly materials make your displays feel fresh and relevant.

Turning Portfolios Into Converting Content

Your portfolio is one of your most powerful tools for driving leads. Showcasing past projects not only highlights your skills, but also helps potential clients visualize their own remodel while addressing common questions or concerns.

The key is to transform your portfolio into content that builds trust, answers homeowner questions and increases conversions. Here’s a look at some portfolio-based content that can help:

• Photo galleries, infographics and case studies – A static gallery can be effective, but is further enhanced by creating blog posts or case studies discussing challenges, materials used, timelines and the homeowner’s reaction. SEO-rich titles, such as “Modern Farmhouse Remodel in [City],” can be beneficial for attracting local traffic. Posts can be enhanced by infographics, showing timelines, material breakdowns or budget estimates, helping simplify complex projects while grabbing attention.

• Video walkthroughs – Short video tours of completed kitchens or bathrooms, narrated by your team or even a satisfied client, humanizes your brand while building instant credibility. Videos are particularly effective on your website’s gallery or homepage, YouTube or social media platforms like Instagram, Facebook and TikTok. In a recent survey from wyzowl.com, 84% of marketers noted that video marketing has helped keep visitors on their website longer and has increased sales.

• Client testimonials – Featuring authentic testimonials from real clients can go a long way in building trust. Include written reviews with client photos or short video testimonials of clients discussing their experience. Testimonials can be incorporated into project pages, allowing users to see both visual results and client satisfaction in one place. According to businessdasher.com, 93% of consumers say that online reviews influence their purchasing decisions.

• Print and magazine features – The value of showcasing your work in print publications should not be overlooked. Turn your standout projects into professionally-written feature spreads in local magazines that reach your target audience. This not only boosts credibility, but gives your work a polished, prestigious presence that differentiates you from competitors.

Staying Visible in Every Season

Home renovation isn’t always top of mind, but your brand should be. Kitchen and bath renovation is rarely a spontaneous decision. Most homeowners spend several months researching, comparing styles and evaluating contractors before reaching out.

That’s why maintaining a strong, year-round marketing presence is vital. Even during seasonal slowdowns, kitchen and bath specialists have opportunities to educate, inspire and build relationships with future clients. 

Kitchen and bath specialists can stay top of mind year-round through:

• Seasonal campaigns – Promote seasonal upgrades like heated floors in winter or open shelving for summer through targeted content. Seasonal or holiday-based campaigns can also include limited-time offers to drive urgency and value, such as “Holiday Kitchen Facelift Consultations – 20% Off.” Combining complementary services into one package is another effective tactic as it encourages homeowners to complete multiple projects at once, increasing the overall value of each job. After busy seasons, specialists can follow up with previous customers to re-engage them and offer additional services.

• Educational blog posts – Regular blog content featuring local SEO terms keeps your website relevant while positioning you as an expert in the field. Topics might include “Top Kitchen Trends In [City] or “How to Choose the Right Bathroom Layout.” Downloadable guides can also be created to provide added value and generate leads from homeowners in early planning stages. According to marketpath.com, companies that blog can get up to 67% more leads monthly than companies that do not.

• Email marketing – Building a mailing list of past clients and prospects is an easy and cost-effective way to maintain communication. Regular promotional emails and newsletters can feature design tips, before-and-after transformations and maintenance advice to keep your brand top-of-mind. Personalizing these messages based on client interest, project history or location can significantly increase engagement.

• Consistent print ads – Keep your brand in front of homeowners through recurring print placements in trusted neighborhood publications. According to Electro IQ, 56% of consumers consider print marketing to be more trustworthy than any other type of advertisement. Best Version Media offers hyperlocal print advertising that reaches the right homeowners in the right communities.

Building Trust Through Local Presence

In high-investment home renovations, trust is everything. Homeowners aren’t just buying cabinets or tile. They’re buying into your process, your professionalism and your ability to bring their vision to life.

That trust begins at the very start of your marketing strategy with a strong and consistent brand identity. Your brand name, logo and design aesthetics should reflect your values and appeal to your target audience. From there, in-depth market research helps you identify local trends, understand your competition and set pricing strategies that align with your market. Defining your target audience based on location, lifestyle or other demographics lets you address customer pain points directly and position your services as a distinct solution. 

Establishing clear marketing goals also allows you to measure success and refine your efforts over time. With a solid foundation in place, kitchen and bath specialists are well-positioned to maintain strong local networks and lasting trust.

Trust is often built through your visible presence in the community and how effectively you showcase your credibility. Specialists can establish local trust with:

• Certifications and credentials – Display all relevant industry certifications, such as NKBA, CAPS or NARI, prominently on your website, social profiles, print ads and other promotional materials. These trust signals can further legitimize your business and reassure potential clients of your professionalism and expertise.

• Community involvement – Participate in local events, trade shows and neighborhood initiatives. Set up a professional booth with eye-catching displays, product samples, before-and-after photos and professional business cards that include your logo, services and a QR code linking to your website or portfolio. Engaging with local consumers and being visible in the community boosts brand familiarity and increases your chances of becoming the go-to local expert.

• Reputation management – Proactively ask satisfied clients to leave reviews on platforms like Google, Yelp and Houzz. Respond professionally to all reviews, both positive and negative. According to Bright Local, 89% of consumers are more likely to use a business if it responds to all reviews. A strong online reputation often forms a homeowner’s first impression, even before they visit your website.

• Editorial features – Share your company story, mission and expertise in editorial-style spreads or local magazine features. These pieces give homeowners a more personal, behind-the-scenes look at who you are, helping humanize your brand while building an emotional connection.

Additional Strategies Worth Exploring

In the kitchen and bath industry, your biggest asset isn’t your showroom or logo. It’s your local credibility and the trust that you build over time. When homeowners are ready to renovate, they tend to remember the brand that educated them, showed up consistently and demonstrated real expertise, both online or offline. That’s why these additional marketing strategies are worth exploring:

• Referral incentives – Encourage referrals from past clients and local partners, such as interior designers or real estate agents, by offering discounts, gift cards or other incentives. Creating printed referral cards or a dedicated referral landing page on your website makes it easy for others to recommend your services.

• Interactive tools on your website – Add engaging tools like kitchen visualizers, budget calculators or 3D design software to your website. These tools help potential clients start visualizing their dream space from home, making your business more memorable while generating qualified leads.

• Strategic partnerships – Collaborate with local businesses that serve a similar audience, including realtors, architects, interior designers, home improvement stores and suppliers, who can refer qualified clients your way. These partnerships can include co-branded events, cross promotion on social media or shared blog content. The goal is to expand your reach and tap into trusted networks.

• PPC and geo-targeted ads – Run paid ads targeting homeowners actively searching for home renovation services in your area. Geo-targeting allows you to narrow campaigns to specific neighborhoods, zip codes or demographic segments, such as income or home ownership status. Keyword research should be conducted to create compelling ad copy, while quality, high-resolution images should be utilized on display and social media ads. According to wordstream.com, 27% of consumers conduct a search for a business after seeing its display ad, with companies seeing up to a 59% boost in conversions when users conduct a search related to a display ad.

• Host workshops or webinars – Education events, whether in-person or virtual, can help showcase your design expertise and draw in motivated leads. Partnering with local stores or professionals for live events can boost visibility, while online webinars allow you to reach a broader audience and build your brand as a trusted expert.

• Incentives, giveaways and discounts – Small promotions, like discounts on consultations, design packages or product upgrades, can move hesitant prospects toward a buying decision. Giveaways or contests on social media also generate engagement, expand reach and create a positive buzz surrounding your brand.

Measuring Success and Maintaining Momentum

By combining the above tactics with some of the core strategies mentioned earlier, kitchen and bath professionals can build a well-rounded marketing presence that increases visibility, builds trust and delivers measurable results.

Many of these efforts shouldn’t stop after a conversion or sale. Continued trust building comes from responsive communication, personalized follow-ups, fast response times and a commitment to service excellence throughout every stage of the project, and after it ends.

As with any marketing strategy, it’s essential to track performance and optimize over time. Use tools like Google Analytics to measure key performance indicators (KPIs) like traffic, engagement and conversion rates. On social media, monitor likes, shares and comments. Email campaigns can be evaluated through open rates and click-through rates (CTRs).

A/B testing can also help determine what resonates best with your audience. Test different versions of emails, ad copy or landing pages to optimize performance.

Finally, remember that marketing is never “set it and forget it.” Frequent updates to local keywords, digital ad campaigns and website content help you stay competitive in a constantly evolving landscape.

Best Version Media Can Help Kitchen and Bath Specialists Boost Their Marketing Strategy

Kitchen and bath specialists can turn to Best Version Media to help enhance their local marketing efforts and position themselves to drive more conversions.

With over 1,300 publications across the United States and Canada, BVM can help kitchen and bath specialists be seen within their local community through print media. BVM can also take your digital strategy to the next level through management of display and social media ad campaigns.

Connect with BVM today to explore the marketing strategy that is right for you.

FAQs

1. What are the most effective local marketing strategies for kitchen and bath remodeling businesses?

The most effective local marketing strategies for kitchen and bath remodelers focus on building local visibility, trust and consistent brand presence. A strong starting point is optimizing your Google Business Profile, which helps you show up in local search results and increases your chances of being found by nearby homeowners actively researching renovation services. 

Running geo-targeted social media ads on platforms like Facebook and Instagram can help highlight completed projects, special promotions and client testimonials tailored to your specific service area. Print advertising, especially in neighborhood magazines, also plays a powerful role in building credibility within the community. 

Many successful remodelers combine traditional print with digital strategies like remarketing ads, allowing them to stay top-of-mind during a homeowner’s decision-making process. Ultimately, businesses that showcase their expertise across multiple channels, while staying consistent with their messaging and visuals, are more likely to attract renovation-ready leads and convert them into paying clients.

2. How can kitchen and bath contractors use local SEO to get more clients?

Local SEO helps kitchen and bath contractors appear in search results when homeowners in their area are actively looking for remodeling services. To leverage this effectively, contractors should begin by claiming and fully optimizing their Google Business Profile, ensuring all contact details, service areas and images are accurate and up to date. 

From there, it’s important to incorporate relevant local keywords, such as “kitchen remodeler in [Your City]” or “bathroom renovation near me,” into website content, page titles and meta descriptions. Getting listed on trusted online directories like Houzz, Yelp, and Angi also increases online authority and consistency. 

Encouraging satisfied clients to leave positive reviews, and responding to them promptly signals trust to both search engines and potential clients. Adding blog content and project case studies that reference local neighborhoods or design trends helps boost ongoing visibility. When done correctly, local SEO can consistently generate high-quality leads from homeowners who are already searching for services you provide.

3. How do kitchen and bath specialists turn past projects into lead-generating content?

Past projects are one of the most valuable marketing assets kitchen and bath specialists have, and transforming them into lead-generating content starts by telling the full story behind each remodel. Instead of just posting before-and-after photos, contractors can create detailed blog posts or case studies that walk potential clients through the design challenges, solutions, materials used and final results, ideally with quotes or feedback from the homeowner. 

This type of content not only showcases your technical skills, but also builds emotional trust and credibility. Using location-specific titles like “Transitional Kitchen Remodel in [City Name]” improves local SEO and attracts organic traffic from nearby homeowners. 

Short videos, walkthroughs or client testimonials can bring these projects to life on social media or your website, making your work feel more personal and relatable. When consistently shared across digital channels, these portfolio pieces help move prospective clients closer to contacting you for their own renovation.