It’s a question I hear often, whether over coffee on the boulevard or in a quick message from a neighbor who’s been quietly thinking about a move. And the honest answer requires a little context — because the market right now is more nuanced than a simple yes or no.
Across the Grand Strand, inventory has grown considerably. Single-family resale homes in the price range typical of The Market Common are averaging 84 days on market, and we’re sitting at about 5.7 months of supply — a level that puts real negotiating power in buyers’ hands. Right here in our neighborhood, there are currently 46 active single-family listings and 19 under contract. Add in townhomes and condos — 29 active and 15 under contract — and buyers have a meaningful number of options to consider.
That’s a meaningful amount of competition. And it’s worth understanding what it means if you’re thinking about selling.
The Market Common Is Different — But You Still Have to Compete
Here’s what sets our neighborhood apart: The Market Common is fully built out. There are no new construction single-family homes coming to market. What buyers see is what exists — and that finite supply of resale homes, in a community with this kind of walkability, green space, and lifestyle appeal, still draws serious relocating buyers from across the country.
But those buyers have options. With that many homes to consider across property types, they’re comparing carefully. That makes how you bring your home to market more important than ever.
What It Takes to Stand Out Right Now
In a more competitive market, the homes that sell well are the ones that are priced honestly from day one and presented in a way that creates an immediate emotional connection. Buyers touring multiple homes in one weekend remember the ones that felt move-in ready — fresh, clean, well-maintained, and easy to picture themselves living in.
Overpricing is a real risk in this environment. At 84 days on market as the average, a home that sits too long starts to carry a stigma — buyers wonder what’s wrong with it, even when nothing is. A thoughtful pricing strategy, grounded in what’s actually happening on the ground, is what keeps a listing from becoming stale.
Small updates can still move the needle significantly. Fresh paint, updated lighting, well-maintained outdoor living spaces — these signal to buyers that a home has been cared for, and that confidence translates directly into stronger offers.
So — Should You Sell?
It depends on your goals, your timeline, and what your specific home brings to the table. What I can tell you is that sellers who go into this market with clear eyes, a smart strategy, and a well-prepared home are still doing well. The ones who struggle are those who treat it like the market of two or three years ago.
If you’re thinking about making a move — or just want to understand what your home is worth in today’s market — I’d welcome the conversation. I’ve spent years working in The Market Common and know this neighborhood as well as anyone. There’s no one more invested in helping you navigate this thoughtfully.
Layne Mureddu is a licensed Broker Associate with RE/MAX Southern Shores. A former Market Common resident, she specializes in The Market Common and the surrounding Grand Strand communities.
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