The Snowball Effect of a 1-Star Review (and How to Turn It Around)
While a 1-star review may create a digital domino effect, businesses can take actionable steps to protect their reputation and turn things around.
Understanding Ad Targeting: What Every Local Business Owner Gets Wrong
Targeted ads help maximize marketing budgets by reaching the customers most likely to engage with a business.
Best Version Media Named Future 50 Winner for the Fourth Consecutive Year
Best Version Media celebrates its fourth consecutive Future 50 Award, an annual program presented by BizTimes Media.
A Beginner’s Guide to Google Display Ad Placements For Local Service Businesses
Local businesses can boost visibility, leads and conversions by implementing smart Google Display Ad placements.
5 Ways That Local Print Advertising Still Beats Digital
However, many local business owners may not realize that print advertising still plays a valuable role in successful marketing strategies.
Is Your Website Holding Back Your Business?: A Strategic Guide to Recovery
Is your outdated website costing you customers? Discover warning signs, redesign strategies and tips to boost UX, SEO, trust and conversions.
6 Essential Tips for Writing High-Converting Landing Page Copy for Local Businesses
Your homepage is the face of your business’s website, but landing pages are where you turn visitors into loyal customers.
The Ultimate Marketing Checklist for Local Businesses in 2025
Local businesses can maximize growth using this ultimate marketing checklist covering digital, social, print and community strategies.
Top 11 Features Every Local Business Website Needs to Convert Visitors
Establishing an online presence is essential for any local business, and your website is among the most powerful tools to do so. Anyone can create a website, but a poorly designed one can severely limit its effectiveness in attracting visitors and turning them into paying customers. Sweor found that 88% of website users won’t revisit […]