Double the Impact: How Print Ads Can Supercharge Your Digital Marketing Campaigns
The primary focus in most marketing campaigns has become effective digital advertising. However, print advertising, a medium often considered outdated, has proven to be a valuable
The Snowball Effect of a 1-Star Review (and How to Turn It Around)
Reviews play a significant role in the reputation of a business, and can ultimately be a key tool when it comes to customer growth. However, a single negative, 1-star review can be
Best Version Media Named Future 50 Winner for the Fourth Consecutive Year
BizTimes Media has named Best Version Media to its Future 50 list once again in 2025. This is the fourth consecutive year that BVM has won this award.
A Beginner’s Guide to Google Display Ad Placements For Local Service Businesses
Google Display Ads are visual-based advertisements that can serve as a powerful tool to increase the visibility of your business. Google Display Ads, which can include image ads, t
From Clicks to Clients: Building a Marketing Funnel For Your Local Business
A marketing funnel is a blueprint of the multi-step journey that a customer goes through, from first learning about your business to making a purchase. Its importance lies in its a
How to Optimize Your Website For Local SEO In 10 Easy Steps
Your website serves as the hub for consumers to learn about your local business, but is it reaching its full potential? Many business owners may be missing out on potential custome
The Power of Omnichannel Marketing: How It Can Transform Your Local Business
Maintaining a consistent brand, image and reputation has become increasingly important for businesses, and doing so while implementing an omnichannel marketing strategy could help
How Local Businesses Can Boost 4th of July Sales With Digital Advertising
Independence Day is right around the corner, which means parades, sparklers, and spending quality time with family and friends. However, it also presents an opportunity for local b
Google Ads vs. Meta Ads: Which Should Be the Focus For Your Business?
Digital advertising has continued to grow significantly in recent years. According to Statista, $7.50 of every $10 invested into advertising in the United States in 2024 was spent
How to Market Your Windows and Doors Business in Your Local Area
Whether it’s spring spruce-ups, summer renovations, fall upgrades, or winterproofing, homeowners are always looking for ways to improve their spaces, especially their windows and