How to Use Customer Testimonials on Your Website the Right Way
A satisfied customer is among the most valuable assets a local business can have. They can foster long-term relationships that lead to word-of-mouth referrals and repeat visitors,
The Snowball Effect of a 1-Star Review (and How to Turn It Around)
Reviews play a significant role in the reputation of a business, and can ultimately be a key tool when it comes to customer growth. However, a single negative, 1-star review can be
Understanding Ad Targeting: What Every Local Business Owner Gets Wrong
Ad targeting has been a strategy used by businesses since the inception of print advertising, and it has only grown in popularity with the rise of digital marketing. By focusing on
5 Ways That Local Print Advertising Still Beats Digital
Digital marketing has emerged as the leading method of advertising, pushing print marketing to the sidelines for many local businesses. According to research by Gartner, the averag
Is Your Website Holding Back Your Business?: A Strategic Guide to Recovery
Businesses relying on an outdated website could be losing customers before they even engage. With digital marketing expectations consistently growing, what perhaps worked for your
6 Essential Tips for Writing High-Converting Landing Page Copy for Local Businesses
Your homepage is the face of your business’s website, but landing pages are where you turn visitors into loyal customers. That’s why it’s essential to optimize your landing p
The Ultimate Marketing Checklist for Local Businesses in 2025
Local businesses looking to grow and compete in their markets must embrace a holistic marketing strategy that blends digital precisions with real-world presence. In order to thrive
How Local Businesses Can Boost 4th of July Sales With Digital Advertising
Independence Day is right around the corner, which means parades, sparklers, and spending quality time with family and friends. However, it also presents an opportunity for local b
Top 5 Reasons Local Businesses Fail at Digital Advertising (And How to Fix Them)
Digital advertising isn’t a new concept, but it’s playing an increasingly vital role for local businesses year after year. According to Taradel’s 2023 Small Business Marketin
How Google Reviews Improve Your Local SEO Rankings
For small to medium-sized businesses, a strong SEO strategy is key for attracting new customers. One of the most powerful tools for improving local SEO rankings is leveraging Googl