On a humid coastal afternoon, when the air feels thick enough to hold, the quiet hum of an HVAC system sounds like relief. For homeowners across southeastern North Carolina, that relief often traces back to Chris Lassiter, a military veteran who traded service fatigues for service calls and built something steady in the process.
Lassiter, founder of Brunswick Isles HVAC, didn’t take a straight path into entrepreneurship. After leaving the military, he worked for a local HVAC company, learning the rhythms of the trade, including what breaks, what lasts, and what homeowners often overlook. In 2022, he stepped out on his own, launching a business grounded in something simple but increasingly rare: honesty.
“I’m going to tell people the truth,” Chris says, whether that means good news or bad. “That’s how you build trust.”
That philosophy shapes every corner of Brunswick Isles HVAC, a full-service company handling everything from installations to routine maintenance. But if there’s one message Lassiter returns to, it’s this: maintenance matters more than most people think.
Along the Carolina coast, where humidity pushes systems to work harder and longer, small issues can quickly become big ones. Dirty filters restrict airflow. Clogged drain lines—especially in the summer—struggle to keep up with the gallons of moisture systems pull from the air each day. Left unchecked, those minor problems can turn into expensive repairs.
“Most of what we do day-to-day is maintenance agreements,” Chris explains. “If you keep the system clean and checked, it’ll last a long time. And we can catch things before they become bigger problems.”
When it comes to warranties, Brunswick Isles HVAC offers one of its strongest selling points: a 10-year parts and labor warranty on new equipment. It’s a level of coverage that reflects Lassiter’s confidence in both the systems he installs and the work his team delivers. But Brunswick Isles HVAC isn’t just about business. It’s also about service, in a different form.
As a veteran-owned company, Chris makes it a priority to give back to those who serve. Brunswick Isles HVAC offers a 10% discount on new equipment for military members, first responders, and emergency personnel. It’s a gesture rooted in shared experience and respect.
“We look out for veterans and first responders,” Lassiter says. “That’s important to us.”
That sense of quiet service extends even further. Each year, the company gives away HVAC systems to individuals or families in need, without publicity, without announcements, and without turning it into a marketing moment.
Recently, Brunswick Isles HVAC completed an 18-month project at the state prison in Cumberland, a large-scale job that speaks to the company’s growing capabilities. But even with bigger projects on the books, Chris and his team haven’t lost sight of the smaller, everyday calls that built his business.
