1- Start with One Element You Absolutely Love
Every stunning wedding design begins with a single spark of inspiration. For Andy and Lexi’s Lake Geneva wedding, it all began with a set of custom-made table number tiles in vibrant blue and white. Every styling decision flowed from these unique pieces. When you anchor your design to one beloved element, the rest falls naturally and beautifully into place.
For the tablescapes, we kept the vessels clean and intentional: white candles paired with clear glass hurricanes in mixed heights and sizes. Keeping all accent pieces clear and neutral allows your statement elements to truly shine without competing for attention. A fun, patterned or colorful napkin is the perfect finishing touch—it’s a small detail that quietly ties the entire palette together.
(Submitted by Brittney Strathmann)
The key to an elevated, cohesive look is discipline in your selections. Every vase, candle, linen, napkin, and piece of glassware should feel like it belongs to the same story. When each detail speaks the same design language, the result is nothing short of breathtaking.
2- Let the Season—and the Wedding Party—Inspire Your Florals
One of the most elegant (and budget-savvy) choices a bride can make is to embrace what’s in season. For Andy and Lexi, we brought in a lush mix of blue delphinium, locally grown dahlias, hot pink and peachy ranunculus, snapdragons, and gorgeous textural fillers. Seasonal blooms are not only fresher and more vibrant, but they’re also a smart way to maximize your floral budget without sacrificing beauty.
(Submitted by Brittney Strathmann)
We also took our color cues directly from the bridesmaids’ dresses. The bride had chosen a mix of complementary styles and hues for her girls, and rather than working around that, we leaned into it. A mixed palette of bridesmaid dresses is a wonderful design element in itself adding dimension, personality, and a relaxed elegance that photographs beautifully. Let your wedding party be part of the design inspiration, not an afterthought.
3- Your Bridal Bouquet Should Be Your Most Personal Piece
Your bridal bouquet deserves special attention. It is the one floral element that will be in nearly every photograph from your wedding day. At Willow Design, we believe the bouquet should feel like an extension of the bride herself: bold, beautiful, and entirely her own. We work closely with each bride through an initial consultation and a collaborative vision board to ensure the bouquet reflects her unique vision, not just a trend.
(Submitted by Brittney Strathmann)
We design bouquets that are artfully imperfect—lush, layered, and full of personality. Whether your style is romantic and garden-fresh or dramatic and architectural, the bouquet should feel like the most you thing in the room. It’s the one detail you’ll carry with you all day, so it should make you feel as extraordinary as the moment itself.
4- Hire a Professional and Actually Enjoy Your Wedding Day
Here’s the most important tip of all: let someone else handle the details so you can be fully present on the most important day of your life. Planning a Pinterest-worthy wedding can be overwhelming—but it doesn’t have to be. Put your mind at ease and place your event in the capable hands of a professional.
(Submitted by Brittney Strathmann)
From the initial design consultation to day-of setup at both the ceremony and reception, Willow Design manages every floral and styling element with precision and passion. Our team of designers and styling assistants are on-site to ensure everything is executed flawlessly so you never have to worry about a wilting centerpiece or a misplaced arrangement. It’s your party. Show up, enjoy yourself, and bask in the beauty of having your perfectly planned dreams come true.
